ps1 – Mental Wealth

March 9, 2009

I love ad campaigns for Next Generation consoles.  To my memory, Playstation for their PS1 PS2 and PS3 have always created ads that first leave you with that “What the hell!?” afterthought.  They are often bizarre for bizarre’s sake.  To get you thinking, and talking about what you have just seen.  Chris Cunningham’s ad for the PS1 did this perfectly.  I have always loved this advert.


Commentary –

Let me tell you what bugs me of the human endeavor
I’ve never been a human in question, have you?
Mankind went to the moon
I don’t even know where Grimsby is
Forget progress by proxy
Land on your own moon
It’s no longer about what they can achieve, out there on your behalf
But what we can experience
Up here and of our own time
And it’s called mental wealth

Awards Won:
2000 D&AD Awards
Television & Cinema Advertising Crafts .. Special Effects

“Then Cunningham spent two days with The Mill’s Flame operator, Barnsley, designing a look for Fi-Fi. They pulled her eyes apart and turned them inwards, shrunk her nose, squashed her mouth and stretched her body out like a bean-pole.”


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