“New Guinness glasses display exact number of alcohol units
LONDON – Diageo has scored an industry first by rolling out glassware for its Guinness brand which features unit information.New Guinness glasses
The new glassware is designed to help drinkers understand at a glance exactly how many units of alcohol they are drinking in their pint of Guinness (2.3 UK units). It is hoped that the new unit information will make it easier for people to stay within Government recommended guidelines on alcohol unit consumption. Starting this month Diageo will provide more than half a million glasses to pubs, bars and other retailers across Great Britain.
Guinness is celebrating the 250th anniversary of the signing of the original lease on St James’ Gate Brewery in Dublin by Arthur Guinness.
Diageo will be marking the anniversary with a programme of marketing activities throughout 2009. The Arthur Guinness signature has also been added to the glass as a tribute to the brand’s heritage other changes to the glassware include a new ‘250′ logo which is prominently featured on one side of the glass and ‘1759-2009′ alongside the traditional harp symbol imprinted on the other.
Diageo is also supporting the on-trade with the first in a new range of core POS that has been created for the 250th anniversary.”