Text originally from: http://www.goshop.com.my/blogger_Rina/?p=36
“For this year, the Olympic Summer Games 2008 is held in Beijing, China. And below are their official mascots for this event called the Fuwas. These creatures’ design and colours actually inspired by the five rings of the Olympic Games logo.
In China’s traditional culture and art, the fish and water designs are symbols of prosperity and harvest. And so Beibei carries the blessing of prosperity. The ornamental lines of the water-wave designs are taken from well-known Chinese paintings of the past. Strong in water sports, she reflects the blue Olympic ring.
As a national treasure and a protected species, pandas are adored by people everywhere. The lotus designs in Jingjing’s headdress, which are inspired by the porcelain paintings of the Song Dynasty (A.D.960-1234), symbolize the lush forest and the harmonious relationship between man and nature. He is an athlete noted for strength who represents the black Olympic ring.
Huanhuan is a child of fire, symbolizing the Olympic Flame and the passion of sport — and passion is the blessing he bestows. The fiery designs of his head ornament are drawn from the famed Dunhuang murals — with just a touch of China’s traditional lucky designs. He excels at all the ball games and represents the red Olympic ring.
Like all antelopes, Yingying is fast and agile and can swiftly cover great stretches of land as he races across the earth. His head ornament incorporates several decorative styles from the Qinghai-Tibet and Sinkiang cultures and the ethnic design traditions of Western China. Strong in track and field events, Yingying represents the yellow Olympic ring.
Among the kite designs, the golden-winged swallow is traditionally one of the most popular. Nini’s figure is drawn from this grand tradition of flying designs. Her golden wings symbolize the infinite sky and spread good-luck as a blessing wherever she flies. Swallow is also pronounced “yan” in Chinese, and Yanjing is what Beijing was called as an ancient capital city. She is strong in gymnastics and represents the green Olympic ring“.
Saatchi & Saatchi create dance mania at Liverpool St Station – Reminding commuters: Life’s for sharing
26 JAN 2009
Saatchi & Saatchi injected a burst of high-energy entertainment into the daily commute at Liverpool Street Station this morning as 350 dancers broke into a spontaneous routine to launch T-Mobile’s ‘Life’s for Sharing’ campaign.
Saatchi & Saatchi planted hundreds of dancers and ten hidden cameras throughout the station’s rush hour crowds to film the dance spectacular that will premiere tomorrow on Channel 4 at 9.10pm as an exclusive three minute solo spot during Celebrity Big Brother.
In a style reminiscent of ‘flash mob’ events, music pumped through the loudspeakers at Liverpool Street Station as a single commuter began to dance. As the music changed, the dancing quickly spread through the morning travellers until hundreds of people were seen moving in unison. Then, as quickly as it began, the performance ended and the dancers dispersed into the crowd. The event, choreographed by one of Britain’s leading choreographers, Ashley Wallen, left commuters stunned, surprised and delighted.
Saatchi & Saatchi Creative Partner Paul Silburn said: “The idea was to create a feeling of spontaneity – an event so memorable that people can’t help but join in and share it.”
Saatchi & Saatchi Creative Partner Kate Stanners said: “Across the whole campaign we’ve looked for ways to really engage with people through the notion of ‘Life’s for Sharing’. We hope that ‘Dance’ will connect with people in a bold and dynamic way, inspiring them to create and share their own memorable moments.”
A massive endeavour, the entire ‘Dance’ spot will have been staged, shot, edited and broadcast for the next day. The event follows months of preparation including auditioning T-Mobile staff to join the dance corps, secret midnight rehearsals in freezing conditions, numerous meetings with Network Rail and negotiating the rights for eight classic music tracks.
Richard Huntington, Director of Strategy at Saatchi & Saatchi said: “This is the first outing for our new T-Mobile organising idea, Life’s for Sharing. Bringing this to life with an unconventional advertising idea we wanted to create an event that people would want to take part in and then share with each other.”
T-Mobile UK, Head of Brand Communications, Lysa Hardy, said: “Our new brand position ‘Life’s for Sharing’ is an exciting move for T-Mobile and ‘Dance’ captures this perfectly.”
Footage from the event will be used across online, direct and retail channels. T-Mobile has also created a YouTube channel (www.youtube.co.uk/lifesforsharing) where people can upload videos, and see humorous clips featuring celebrities being taught how to do the T-Mobile dance by leading dancer and choreographer, Briony Albert.
The fully integrated campaign also includes digital outdoor and print (from 29 January), online (19 January) and radio (1 February). “Life’s for Sharing” will run across interactive TV (26 January) and air in cinemas from 16 February.
Media is planned and bought through MediaCom.
Notes to editors
- TV Credits
Title: Life’s for sharing – Dance
Advertising Agency: Saatchi & Saatchi
Copywriter: Steve Howell
Art Director: Kate Stanners, Paul Silburn and Rick Dodds
Planner: Gareth Ellis
Account Handling: James Griffiths, Sally Nicholson, Sarah Galea, Celia Wallace
Producer: Ed Sayers
Media Buying Agency: Mediacom
Media Planner: Anna Berry
Production Company: Partizan
Director: Michael Gracey
Editor: Diesel Schwarze
Post Production Company: The Mill
Audio Post Production Company: 750 MPH
Date Released: 16 January 2009
City/Country: London, UK
- Saatchi & Saatchi London is known for its strength in creating Loyalty Beyond Reason for its clients’ brands. Its clients include the Labour Party, NSPCC, Carlsberg, Visa, Guinness, T-Mobile, Axa, Olay, Ariel and Head & Shoulders. Saatchi & Saatchi worldwide has 154 offices in 84 countries and 7,000 employees.
- Saatchi & Saatchi London is part of the SSF Group, a mini group within the Publicis Groupe that unites Saatchi & Saatchi and Fallon in the USA and the UK.
- T-Mobile is one of the world’s largest mobile operators with more than 125 million customers worldwide and is the service provided of choice for 16.8 million customers in the UK, making it one of the largest mobile networks.