Archive for the 'TV' Category

Puma – L.I.F.T

March 29, 2009
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ps1 – Mental Wealth

March 9, 2009

I love ad campaigns for Next Generation consoles.  To my memory, Playstation for their PS1 PS2 and PS3 have always created ads that first leave you with that “What the hell!?” afterthought.  They are often bizarre for bizarre’s sake.  To get you thinking, and talking about what you have just seen.  Chris Cunningham’s ad for the PS1 did this perfectly.  I have always loved this advert.

fifimoon2

Commentary –

Let me tell you what bugs me of the human endeavor
I’ve never been a human in question, have you?
Mankind went to the moon
I don’t even know where Grimsby is
Forget progress by proxy
Land on your own moon
It’s no longer about what they can achieve, out there on your behalf
But what we can experience
Up here and of our own time
And it’s called mental wealth
(Laughter)

Awards Won:
2000 D&AD Awards
Television & Cinema Advertising Crafts .. Special Effects

“Then Cunningham spent two days with The Mill’s Flame operator, Barnsley, designing a look for Fi-Fi. They pulled her eyes apart and turned them inwards, shrunk her nose, squashed her mouth and stretched her body out like a bean-pole.”

PS3 ad

March 9, 2009

Are you scared too?

Gamecube ad

March 9, 2009

Remember this? I just rediscovered this ad, and had that nostalgic feeling on pretty much every scene, which must mean it’s stood the test of time.  Nice concept, brininging the game into the gamers life.  Clever…

Robinsons TV spot

March 9, 2009

Nice, quirky, kawaii theme advert for Robinsons…

SIM – Freud

March 9, 2009

Tv spot for SIM.

Agency: M&C Saatchi, Singapore | Executive Creative Director: Richard Johnson | Art director: Addy Tan | Copywriter: Bevan Lewis | Production: Blinkink | Director: Ruairi Robinson | Art: Eboy | Animation: Screen Scene | Music: Nylon Studios

Mr Muscle

March 8, 2009

mm_comp_header2

Nostalgia has just been shattered.  Why re-brand Mr Muscle? True, the advert transcended it’s original purpose and became something of a cult classic, but why replace it with something so poor? The new mr muscle is souless.  The CGI is good don’t get me wrong, but only good as in well produced.  There is no need for a computer generated mr muscle.  The advert is dubbed too, it’s just overall pretty ridiculous.

Is this just a marketing ploy? Remember coco pops, when they re-branded and then staged a vote to bring back the original name? They generated a huge buzz around their brand, and got people involved.  Is this something sc johnson have similar plans to do?

“When the name of the chocolate-smothered rice cereal Coco Pops was changed to Choco Krispies in the UK, there was a national outcry, mainly because the well-loved song “I’d rather have a bowl of Coco Pops” no longer scanned when re-flowed as “I’d rather have a bowl of Choco Krispies”. A national poll was held in which just under one million people voted, with 92% in favour of a return to Coco Pops… and as a result Choco Krispies are no more.

Hundered of thousands of British people voted in the telephone poll, and Coco Pops were quickly reintroduced”.

The Judderman

March 8, 2009

Creepy drinks promotion themed around the aesthetic of Russian fairystale type folklore.  The Judderman entices the young wayward traveller as does the suguary alco-pop drink over minors.

T-Mobile/Liverpool St Station

March 5, 2009

Saatchi & Saatchi create dance mania at Liverpool St Station – Reminding commuters: Life’s for sharing

t-mobile-dance-leader

26 JAN 2009

Saatchi & Saatchi injected a burst of high-energy entertainment into the daily commute at Liverpool Street Station this morning as 350 dancers broke into a spontaneous routine to launch T-Mobile’s ‘Life’s for Sharing’ campaign.

Saatchi & Saatchi planted hundreds of dancers and ten hidden cameras throughout the station’s rush hour crowds to film the dance spectacular that will premiere tomorrow on Channel 4 at 9.10pm as an exclusive three minute solo spot during Celebrity Big Brother.

In a style reminiscent of ‘flash mob’ events, music pumped through the loudspeakers at Liverpool Street Station as a single commuter began to dance. As the music changed, the dancing quickly spread through the morning travellers until hundreds of people were seen moving in unison. Then, as quickly as it began, the performance ended and the dancers dispersed into the crowd. The event, choreographed by one of Britain’s leading choreographers, Ashley Wallen, left commuters stunned, surprised and delighted.

Saatchi & Saatchi Creative Partner Paul Silburn said: “The idea was to create a feeling of spontaneity – an event so memorable that people can’t help but join in and share it.”

Saatchi & Saatchi Creative Partner Kate Stanners said: “Across the whole campaign we’ve looked for ways to really engage with people through the notion of ‘Life’s for Sharing’. We hope that ‘Dance’ will connect with people in a bold and dynamic way, inspiring them to create and share their own memorable moments.”

A massive endeavour, the entire ‘Dance’ spot will have been staged, shot, edited and broadcast for the next day. The event follows months of preparation including auditioning T-Mobile staff to join the dance corps, secret midnight rehearsals in freezing conditions, numerous meetings with Network Rail and negotiating the rights for eight classic music tracks.

Richard Huntington, Director of Strategy at Saatchi & Saatchi said: “This is the first outing for our new T-Mobile organising idea, Life’s for Sharing. Bringing this to life with an unconventional advertising idea we wanted to create an event that people would want to take part in and then share with each other.”

T-Mobile UK, Head of Brand Communications, Lysa Hardy, said: “Our new brand position ‘Life’s for Sharing’ is an exciting move for T-Mobile and ‘Dance’ captures this perfectly.”

Footage from the event will be used across online, direct and retail channels. T-Mobile has also created a YouTube channel (www.youtube.co.uk/lifesforsharing) where people can upload videos, and see humorous clips featuring celebrities being taught how to do the T-Mobile dance by leading dancer and choreographer, Briony Albert.

The fully integrated campaign also includes digital outdoor and print (from 29 January), online (19 January) and radio (1 February). “Life’s for Sharing” will run across interactive TV (26 January) and air in cinemas from 16 February.

Media is planned and bought through MediaCom.
Notes to editors

  1. TV Credits
    Title: Life’s for sharing – Dance
    Client: T-Mobile
    Advertising Agency: Saatchi & Saatchi
    Copywriter: Steve Howell
    Art Director: Kate Stanners, Paul Silburn and Rick Dodds
    Planner: Gareth Ellis
    Account Handling: James Griffiths, Sally Nicholson, Sarah Galea, Celia Wallace
    Producer: Ed Sayers
    Media Buying Agency: Mediacom
    Media Planner: Anna Berry
    Production Company: Partizan
    Director: Michael Gracey
    Editor: Diesel Schwarze
    Post Production Company: The Mill
    Audio Post Production Company: 750 MPH
    Date Released: 16 January 2009
    City/Country: London, UK
    Exposure: National
  2. Saatchi & Saatchi London is known for its strength in creating Loyalty Beyond Reason for its clients’ brands. Its clients include the Labour Party, NSPCC, Carlsberg, Visa, Guinness, T-Mobile, Axa, Olay, Ariel and Head & Shoulders. Saatchi & Saatchi worldwide has 154 offices in 84 countries and 7,000 employees.
  3. Saatchi & Saatchi London is part of the SSF Group, a mini group within the Publicis Groupe that unites Saatchi & Saatchi and Fallon in the USA and the UK.
  4. T-Mobile is one of the world’s largest mobile operators with more than 125 million customers worldwide and is the service provided of choice for 16.8 million customers in the UK, making it one of the largest mobile networks.

article available at: http://www.saatchi.co.uk/news/archive/dance_mania_at_liverpool_st_station_reminds_commuters_lifes_for_sharing